Boya

paint and coating materials

Launching Boya shows how coordinated teamwork can build a paint brand from the ground up. Sofia Kolomeets led research, copy, and the Colors of the Great Steppe concept, while I created the complete visual system—from the first logo sketches and packaging to catalogs and the final website. Fluid typography, rich steppe colors, and dimensional rainbow ribbons challenge the conventions of a conservative category. The resulting B2B/B2C brand combines a national character with a clear, commercially effective digital experience.