ONmacabim

professional Israeli skincare

ONmacabim is an international professional skincare brand from Israel, sold across more than thirty countries. In Kazakhstan it reaches clients through a network of cosmetologists and salons in Almaty, and for nearly a year I covered its design on an ongoing basis — not one project with a start and an end, but a steady stream of work spanning Instagram creatives, price lists, a client intake form, and partner presentations. The strongest piece was a cross-content concept bridging the brand's Israeli desert heritage with the Kazakh steppe through shared plants — tamarisk, caragana, iris — resolved into a concrete palette of sandy, ochre, and earthy tones under soft midday light. That language then had to hold up everywhere: a Nauryz holiday post, a Beauté à la Paris event poster, an animated citrus SPF promotion, an out-of-home screen mockup, a cosmetologist partner deck, and documents nobody usually bothers to design well — price lists and a patient card with skin-type checklists, an anatomical diagram, and a three-stage progress tracker.